Did you know that eyelid plastic surgery has been one of men's favorite procedures for more than a decade? In 2010, data from a survey conducted by Ibope showed that blepharoplasty was the most common cosmetic procedure among men, followed by rhinoplasty and liposuction.
A few years later, in 2017, the Brazilian Society of Plastic Surgery (SBCP) released new data, with blepharoplasty remaining the most frequently performed plastic surgery among men aged 50 to 60.
The SBCP also reports that men now account for about 30% of all people who undergo plastic surgery in Brazil. The trend, according to the SBCP, is driven by several factors: the growing popularity of this type of treatment, changing mindsets and standards of male beauty, and concern about the job market, which increasingly values appearance, among others.
At our clinic, although women are still the majority, we have seen growing concern among men about their appearance, as well as a search for rejuvenation.
We have even noticed a curious behavioral trend. Advances in cosmetic procedures have given women the chance to stay younger and more beautiful. As a result, the number of men married to younger women who seek cosmetic surgery and procedures has increased significantly. And do you know why? When women undergo procedures and men stop taking care of their appearance, the age difference starts to look even greater.
Today, when treating men, we always try to start with minimally invasive procedures, such as the Fractional CO² Laser, the Thulium Laser or Morpheus 8, technologies that help eliminate wrinkles and sagging and also stimulate collagen production, resulting in younger, healthier-looking skin.
Moreover, the surgeries we perform on men are generally more delicate, such as blepharoplasty or eyebrow lifts, which – besides a short recovery time – provide harmonious and extremely natural results.
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This content is for informational purposes only and does not replace a consultation. Whether any procedure is indicated depends on an in-person assessment, case by case. CRM SP 90.116 | RQE 11.350.
